About Us

A Self-pay Physical Therapy Clinic in Winston-Salem, NC

Welcome to Prime Choice Physical Therapy, where personalized care meets affordability. As a self-pay clinic based in North Carolina, we prioritize your health and well-being by offering individualized treatment plans tailored to your specific needs.

Unlike traditional clinics, we schedule our clients to ensure each session is dedicated entirely to you, providing uninterrupted one-on-one attention throughout your entire journey to recovery. At Prime Choice Physical Therapy, we believe that quality care should be accessible to everyone, and we are committed to delivering exceptional service without compromise.

Since 2021

“From the time you walk in my door the first time until you walk out pain-free; I’m here to help.”

Prime Choice Physical Therapy was founded by Dr. Ayana Graham PT, DPT. She was motivated to start this practice in order to provide hands-on, personalized care to each patient as she and the patient see fit. Not bound to the constraints of the health insurance system; Prime Choice Physical Therapy operates with a fee-for-service model that allows patients the flexibility to schedule appointments as necessary to fit their busy lives. Dr. Graham has a passion for helping those who are tired of going to big clinics and being triple booked and feeling like they are not receiving individualized care.

This fee for service model also helps those who do not have insurance pay for physical therapy that they may not have been able to afford with the health insurance model. The Prime Choice Physical Therapy model gives patients flexibility because you are trusted to do your home exercise program. Your technique will be assessed periodically. However, if patients do their exercises at home, it leaves more time for hands-on treatment during appointments.

Our Core Values

These core values serve as the guiding principles that shape our business’s culture and define the way we operate. They are deeply ingrained in everything we do, ensuring that we consistently provide exceptional care, prioritize the needs of our patients, and foster a positive and supportive environment for all.



We are committed to providing the highest standard of care by offering evidence-based treatment methods. Our team stays abreast of the latest research and techniques, ensuring that our patients receive the most effective and up-to-date therapies available. We continuously strive for excellence, consistently seeking opportunities to improve our skills and knowledge to deliver the best possible outcomes for our patients.



We understand that financial constraints should never hinder someone from receiving the care they need. To ensure accessibility for all, we plan to offer a patient financing option, allowing individuals to receive therapy sessions even if they are unable to pay upfront. Our compassion extends beyond physical healing as we genuinely care for our patients’ well-being and strive to create a supportive and empathetic environment throughout their healing journey.



Honesty and transparency are at the core of our practice. We treat our patients with integrity by providing them with accurate and reliable information. We give honest estimates of the duration of treatment required, empowering patients to make informed decisions about their care. Furthermore, we value punctuality, respecting our patients’ time by treating them at their appointed time and minimizing wait times.



We approach each day with enthusiasm, driven by our passion for helping others and our gratitude for the opportunity to make a positive impact in people’s lives. Our team’s energy and excitement create a vibrant and uplifting atmosphere, fostering an environment conducive to healing and growth. We believe that our genuine enthusiasm for what we do inspires our patients and motivates them to actively participate in their recovery journey.



We recognize the importance of building meaningful relationships, both within our team and with the community. We invest time and effort in cultivating strong connections with our patients, vendors, fellow small businesses, and the community at large. By fostering these relationships, we create a network of support and collaboration, amplifying the positive impact we can collectively have on the well-being of individuals and the community.

Our Approach

Each of our physical therapy sessions are individualized towards you and your goals. We believe therapy is the fastest way to recovery, and the sooner we can get you back into normal activities and doing things you love, the better.

Our Mission

Our mission is to provide exceptional physical therapy treatment to individuals in pain, empowering them to enhance their functional mobility and achieve optimal well-being. We are dedicated to delivering the highest standard of care, prioritizing our patients’ needs, and partnering with them on their journey to recovery.

Through personalized treatment plans, compassionate support, and a commitment to continuous improvement, we strive to be the premier choice for individuals seeking relief from pain and a path to improved physical function. We are driven by a deep passion for helping our patients reclaim their lives, enabling them to regain independence, pursue their passions, and embrace a future of pain-free living.

With a focus on excellence, empathy, and a patient-centered approach, our mission is to be a trusted ally in our patients’ quest for enhanced mobility, improved quality of life, and lasting well-being.

Meet Dr. Ayana Graham

Dr. Ayana Graham is a proud Winston-Salem native. She graduated from North Forsyth High School. Graduated from Winston Salem State University, magna cum laude with a Bachelor of Science in biology and minor in chemistry. She continued her education at Winston Salem State University and earned her Doctorate in Physical Therapy in 2015. She has experience working in outpatient and inpatient facilities treating patients from adolescents to older adult populations.

Dr. Graham has taken many advanced courses from the Spinal Manipulation Institution and Dry Needling Institute, to further her practice of physical therapy and improve patient results.

Dr. Ayana Graham, DPT
Owner of Prime Choice Physical Therapy


Has an Identical Twin


Is Obsessed with the City of Pompeii


Loves Michael Jackson


Traveled to Belize to do Physical Therapy

Prime Choice Physical Therapy Dr. Ayana Graham DPT

Here are the most common pains we treat:

Back Pain

Approximately 80% of people will experience at least one episode of back pain in their lifetime. Back pain is one of the most common reasons why people go to the doctor, miss work, or stop participating in their regular activities. It is the most common condition seen in physical therapy and can have symptoms such as pain in the buttock or legs, nerve pain in the legs, muscle spasms, muscle tension, numbness and tingling in the arms and legs. 

Shoulder Pain

Shoulder pain can be caused by repetitive overhead activities, falling, straining to reach for something, lifting something heavy, or improper exercise techniques. Other times, shoulder pain can occur for no apparent reason. The goal is to restore normal mobility and strength to the shoulder and maximize function.

Hip & Glute Pain

Hip pain can be caused by many factors. Often, you may start feeling hip pain for no apparent reason. Sometimes recreation or sports puts repetitive strain on the hip causing pain. Because the hip is a major weight-bearing joint, arthritis of the hip is a common problem. The hip is responsible for such functional activities as walking, running, rising from sitting, and climbing stairs.

Why Choose Us

Beyond giving exceptional care to all of our patients, here are a few reasons why our patients choose us and keep coming back.


For the individualized care and treatment with the same therapist that knows them


We make scheduling easy with no red tape


Our office is kid-friendly!